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Analysis of the market status of the cabinet industry: behind the sea water is the flame

Release date: July 30, 2020 Number of visits: forty-seven

When the cabinet becomes a work of art in life, people who love home have learned to enjoy the cabinet. However, the reporter recently found that with the fierce competition in the cabinet Market and the gradual maturity of the market, the cabinet consumption market presents a "polarization" market trend: 20% of the brand products and affordable products occupy 80% of the consumer market, while other 80% of the products occupy 20% of the consumer market.

It is understood that mainstream brands such as Beite and baiv with high popularity, as well as some products with low prices, are becoming more and more popular among consumers, gradually occupying about 80% of the consumer market, while the middle-level consumer space between the two is getting smaller and smaller. Famous brand products have brand advantages, no matter in terms of quality, style or after-sales service, they are better than ordinary products and adapt to medium-sized consumption; while "cheap goods" are suitable for temporary decoration or low-grade decoration needs of ordinary consumers with average income. The general middle-grade consumers either long-term plan, bite teeth to use brand products, or simply take temporary decoration excessive way, choose low-cost products, gradually began to two kinds of consumption extreme close, so as to promote the two poles of the cabinet consumer market continues to expand.

Cabinet industry needs to be integrated

For a long time, the cabinet market has been difficult to break the situation of "the front door is cold and the saddle horse is sparse". About 90% of the cabinet merchants' monthly output is only about 30 sets, and most of the businesses are struggling. Half a year after 2020, the reporter learned from brand cabinet merchants such as Beite and Jiajiale that although the sales of cabinets since the beginning of the new year are better than the same period of last year, they are not optimistic on the whole. In a word, when the cost is high, the selling price will go up. Consumers will often feel "too high to be cold" and refuse to place an order lightly.

The survey shows that with the increasingly fierce competition in the cabinet industry in Chengdu, the new situation of complicated changes in the cabinet market emerges one after another. Some businesses are particularly cautious in their investment, so the upgrading of their products is relatively slow down, and some products with high brand awareness are showing more and more advantages. Industry analysis that the cabinet industry should also appear "polarization", the future development of the cabinet industry is stronger, the weak die, its main market will be divided by three or five big brands. These brands have large scale and strong brand competitiveness, which can form relative competitiveness in the national market and absolute competitiveness in the regional market. At the same time, the product price system of the cabinet market will squeeze water again in 20020, and the "two eight law" will become inevitable, that is, 80% product cost and 20% reasonable profit.

Beite cabinet general manager Liu DINGHE believes that the cabinet industry integration shuffle is inevitable. Competition in any industry will gradually move from chaos to order and conform to the law of market development, which is an irresistible trend. In the face of the future market share of tens of billions of yuan, powerful enterprises will never let go of the industry development opportunity, industry shuffle and integration will be inevitable. With the rapid increase of the cabinet market capacity, the shuffle and integration movement of the cabinet industry has also opened the curtain. She believes that we should concentrate the scattered strength of the cabinet industry in an effective way, which can not only avoid the waste of resources in production, sales and logistics, but also supervise the unscrupulous work and materials cutting and vicious price reduction competition among businesses, and promote the self-discipline of the industry and give full play to the overall advantages.

Experts believe that more and more people in the industry realize that in addition to constantly improving and improving the quality of their products, they should pay more attention to the cultivation of internal skills, that is, service. The effective extension of service goes beyond the satisfaction of the psychological needs of the product itself and replaces the demand for the product function. The reference of price is effectively diluted, and the value becomes a new measurement standard. It will become the most effective competition means and highlights of the cabinet Market in 2021 if it can innovate in service or extend effectively on competitors and various service items, and integrate into a complete service system.

 Stainless steel cabinet flame stone series.jpg

Stainless steel cabinet flame stone series